The original Saw film was a truly refreshing horror thriller, the MTV version of Seven with a hell of an attitude to match the style. The only thing that remains fresh in the series of Saw sequels, however, is the blood drive campaign that the franchise launches every Halloween. Not only the tag line "Give 'Til It Hurts" rings perfectly masochistic, it is very effective, too, especially when combined with the awesome campaign posters that keep it company. Well, this year's art is the best yet, and if the film fails as badly as the last two, we will at least have it to always remind us that we need to give ourselves from time to time in order to remain human... unless you're afraid of needles, that is :)
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